A comunidade de Terra Preta está localizada na Reserva de Desenvolvimento Sustentável (RDS) Rio Negro, na margem norte do rio há 80 km de Manaus, cerca de 5 horas de barco. Seu nome vem do solo escuro e fértil que permeia a Bacia Amazônica.
Esse Dito Bicho is a collection of wooden benches, made by residents of the region and inspired by the incredible stories of the forest passed down through generations. The Terra Preta community is located in the Rio Negro Sustainable Development Reserve (RDS), on the north bank of the river, 80 km from Manaus, about 5 hours by boat. Its name comes from the dark and fertile soil that permeates the Amazon Basin.
The site is not part of the Rio Negro tourist route and its main economic activity is the timber route and forest monitoring. A small community of approximately 230 people has 4 churches and only 1 school that serves students from elementary to high school.
For10 days, it was proposed to around 15 men from the region, with no experience in carving, the development of wooden benches that are remnants of the management of the Amazon Forest, which would carry in themselves a little of the history and culture of the region, with the objective of boosting the local economy and enabling these people to remain in their homeland, in harmony with the forest.
From the immersion in the community, the graphic design for the brand was developed. The logo was redesigned based on the craftsmen's own drawings.
art director: fabiana zanin
creative director: marcelo rosenbaum, rosenbaum®
illustration: produced in with partnership ribeirinhos
photography: loiro cunha